Case Study – shrewd HR

Client: Shrewd HR

Project Overview:

shrewd, a dynamic human resources company, sought a comprehensive digital overhaul to reflect their innovative approach in the HR sector. dodio was chosen to spearhead this transformation, focusing on brand development, website development, and the creation of a suite of marketing materials, photography and merchandise.


  • Develop a more rounded, flexible and modern brand identity that aligns with shrewd’s vision and market positioning.
  • Create a user-friendly, informative website that serves as a digital hub for shrewd’s services.
  • Design and produce physical marketing materials to enhance brand recognition.
  • Develop branded merchandise to extend the brand’s reach and visibility.
  • Manage LinkedIn social media to enhance professional network engagement.
  • Capture the essence of the brand through professional photography at key events and in business settings.


Brand Development:

  • Collaborated closely with Shrewd HR to understand their ethos and market presence.
  • Developed an evolution of their brand identity that resonated with their innovative approach to HR solutions.

Website Development:

  • Constructed a sleek, responsive website focusing on user experience and brand messaging.
  • Integrated SEO best practices to improve online visibility and reach.

Marketing Materials:

  • Designed and printed a range of marketing materials, maintaining brand consistency across all platforms.
  • Ensured that each piece of collateral reflected Shrewd HR’s ethos, making their message clear and appealing to the target audience.

Branded Mugs:

  • Produced high-quality, branded mugs that served as a unique promotional tool.
  • These mugs were not only functional but also acted as a constant brand reminder, reinforcing Shrewd HR’s presence in every use.

Social Media Management:

  • Curated and managed Shrewd HR’s LinkedIn profile, focusing on building professional relationships and brand authority.
  • Implemented a content strategy that highlighted their expertise and engaged their target audience.


  • Conducted professional photography at a launch event, capturing the essence of the brand and its key moments.
  • Delivered business lifestyle photography, showcasing the human side of Shrewd HR.


  • The new brand identity and website received overwhelmingly positive feedback, significantly enhancing Shrewd HR’s market presence.
  • The user-friendly website led to increased engagement, longer visit durations, and higher conversion rates.
  • Marketing materials effectively increased brand awareness, leading to a noticeable uptick in inquiries and client engagement.
  • Branded mugs became a hit, serving as a novel way to keep the brand in the minds of existing and potential clients.
  • LinkedIn management led to a significant growth in professional connections and interactions.
  • Event and lifestyle photography vividly portrayed Shrewd HR’s culture and ethos, attracting wider interest.


dodio’s holistic approach in rebranding and marketing for Shrewd HR not only revitalised their brand but also equipped them with the tools necessary for continued growth and success in the competitive HR landscape.

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