Prospecting for Enterprise is a two-year initiative aimed at boosting enterprise and economic growth in the west of Sunderland by offering one-to-one meetings with enterprise specialists, workshops and information packs. The initiative is part of Sunderland’s Community-Led Local Development Programme aimed at delivering local jobs and economic growth with funding from the European Structural and Investment Funds Growth Programme.
We designed and created a suite of marketing materials for the programme conveying the values of breaking down barriers and extending the hand of support. These included posters, flyers, banners and a social media campaign. We carried out a photoshoot to create visual content for the campaign and developed advertorial content for the regional press.
To help the BIC to communicate and build relationships with its tenants, we helped to create the BIC Bulletin. Crafting a new and dynamic visual language inspired by the multi-faceted life of the tenants at the BIC, we developed a bi-monthly e-newsletter to showcase new tenants and key achievements of existing tenants as well as new site initiatives and events.