We’re a friendly bunch here at dodio, so we thought you’d like to find out more about the newest member of the team. Our Senior Designer Jameson Lai.

Jameson Lai

Where did you grow up?

Let’s go with the North East! I was born in Hexham but then moved to Washington, then Birtley and then to Boldon Colliery and I now live in Hebburn. I would love to say I was part of some exciting North-East based witness protection programme but alas my upbringing was very ordinary.

What is your role at dodio?

I am the Senior Designer here and am tasked with the immensely fun job of creating and being creative. From brand creation, UX design to promotional materials I thrive on the wide-gamut and scope of the projects we are lucky to be involved in. Ultimately, my role is to understand our client’s passion in what they do, drawing inspiration from it and using design as a conduit to reach their clients and customers.

What is your favourite food?

Probably the hardest question here as I am a big foodie! I think on this occasion I will go with sushi – treat me to sushi and we could be friends for life.

What is your party trick?

I don’t have a party trick but I am more than happy to cook up some party treats!

How did you come to work at dodio?

Timing! After working as a designer at the North East BIC for almost 7 years I felt the urge for a change and wanted a new challenge. I knew Chris our MD from when he was working at the BIC and thought I’d drop him an email about any potential design projects he needed some help with. Timing would have it that dodio was looking to expand and needed a designer on the team. Fast-forward a year later and I’ve never looked back.

What do you like to do in your spare time?

Spare time equates to working out why there are stickers all over my 2yr old’s pyjamas and explaining the water cycle to my 4yr old (He asked, ‘Why does it rain?’). Me and my wife love food and food culture so essentially what I like to do in my spare time is…eating.

Best thing about working at dodio?

The best thing about working at dodio is the people. Great team and great clients makes for a happy time at work.

When you were younger, what did you want to be when you grew up?

In truth, I wanted to be a detective. Not like the detectives or mystery-solving icons such as Sherlock Holmes or Hercule Poirot of our literary classics. Embarrassingly, I was actually inspired by none other than Dan Akroyd’s portrayal of Sergeant Joe Friday of the 80s cop-comedy classic ‘Dragnet’. As a child, I even made a replica badge which was technically quite good if I do say so myself.

What’s your plans for 2018?

I’m grateful for all the opportunities we’ve had in the past year and look forward to what 2018 will bring. Hopefully more chances to work with the passionate clients out there. More chances to work on interesting and inspiring projects and above all more time do deliver creative solutions which work. I’m also very excited to continue to build our brand across all channels and see where it takes us this year.

Headline: Jameson has designs on helping agency boost its offering